Les clés pour créer de la valeur à partir de vos archives
Course Content
Introduction – Market and distribute your audiovisual archives
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1 Quiz
The objectives of this training
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Lesson 1 – Distribution Prerequisites
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2 Topics
1 Quiz
Define your program catalog
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Determine your target markets
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Assessment Lesson 1
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Lesson 2 – Distribution Diagrams
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3 Topics
1 Quiz
Define your organization, bring together skills
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Master your entire sales chain
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Delegate part or all of its distribution activity
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Assessment Lesson 2
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Lesson 3 – The Economics of the Archive
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3 Topics
1 Quiz
Define your pricing positioning
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Pricing of the extract
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Monetize your content on YouTube
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Assessment Lesson 3
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Lesson 4 – Promoting your program catalog
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2 Topics
1 Quiz
The 3 steps to defining your marketing strategy
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The basics for a successful digital strategy (focus on paid and CRM)
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Assessment Lesson 4
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